***What is a Book Publicist?
The book publicist sits at the back end of the publishing chain and is the team member who pushes the finished book into the marketplace. Although a publicist may be the last professional you engage, book publicity begins six to 12 months prior to release date and ends about three months after launch.
Book publicists specialize in genres just like literary agents do. These genre specialties include nonfiction & fiction subgenres like how-to, history, career, business, biography, autobiography, self-help, and historical fiction. Some book publicists are employed directly by publishing houses and some freelance for publishers and authors.
A critical function of the book publicist is to submit galleys and finished books for standard and reader reviews. The publicist may also attempt to get the title on a prominent books list or nominate it for a book award. Also within the publicist’s purview is the pitching of features to journalists either written by, about or mentioning the author.
Publicists can both directly and indirectly influence book sales through their book marketing efforts, including promoting a virtual tour, securing author interviews, leveraging the author’s book blog and social networking profiles, and utilizing the author’s media kit. If funds are available, publicists will also schedule an author’s book talk or ground tour. Publicists will sometimes promote free books and conduct book giveaways to generate interest for a title.
Here is a list of services that some publicists offer.
- Devise and execute the book platform
- Acquire endorsements
- Oversee editing of the book’s back cover text
- Edit the author’s biography and the book’s synopsis
- Initialize the author’s social networking profiles
- Request book reviews
- Assemble a media kit and disseminate its elements
- Pitch interviews and features
- Plan the book’s launch event and book talk
- Schedule, host and promote the book’s virtual tour
- Encourage nomination of the title for book awards
- Position the title for addition to a books list
- Formulate the author’s talking points
- Syndicate the author’s articles
- Recommend venues with high traffic author events
- Leverage the interest of special audiences & book groups
Stephanie Barko, Literary Publicist was voted a Top Ten Promotional Resource in
Preditors & Editors 2015 Readers Poll. Learn from Stephanie’s free book marketing videos at www.youtube.com/stephaniebarko and check out her app at www.DIYBookPlatform.com.